Monday, August 27, 2007

Corporate Health and Health Benefit Strategy

Is your company looking to develop a long-term corporate health and benefits strategy?

Don't just throw darts at the wall and hope! A health and benefits strategy involves a genuine business strategy just like any other business planning. Corporate health and wellness programs are just part of the overall health and wellness strategy. The benefits and resources available need to be aligned properly to help promote return on investment (ROI).

Being in the industry for over 10 years, I often gets inquiries from clients wanting to do a health screening events and/or some kind of corporate health event. I ask them "what is the objective of this event?" They usually answer with a non-specific objective. They want to promote healthy lifestyles and behaviors, but have no idea where to start. They think health screenings and flu shot are a place to start. That may be a good place to start, but how are you going to get the least healthy to participate without proper planning, promotion, health strategy and other factors that will get the maximum potential of a health screening program. Obviously, Health Fairs of America benefits by getting higher participation. The objective is to get the least healthy employees to particpate and impact changing their behavior. We may not get a behavior change because of the screening, but it one positive step as part of an overall health strategy put together by our company in cooperation with the client.

Alan Kohll
President
Health Fairs of America
http://www.healthfairsamerica.com/
888-434-4358 x 102
http://www.vsamerica.com/

Nationwide Corporate Health
Flu Vaccinations
Flu Shots
Health Fairs

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